VENDORS
Swap, Convention Center & Flea Market!
With 4,000 swap spaces, including flea market and an indoor convention center, Iola features one of the biggest swap meets anywhere!
If you have created a username and password for Iola 2025, click here to login. If you have not set a username or password for this year, please check your email and click on the link.
If you have not participated in the swap meet, campground, car corral or pre-registered a show car in the last few years, you will need to click here to sign-up as a new participant.
Swap Meet
4,000 spaces dedicated to discovering, bargaining and buying used auto goods.
We support downright good deals, and you’re sure to find some. Whether you’ve been looking for a vintage steering wheel or a weather-seasoned fender to polish up for a hobby car, there’s plenty of treasure to explore at the Iola Car Show Swap Meet. You might just find that nostalgic piece you need. Space sizes are 10′ X 30′. Non-electric are $95 and Electric are $140. Two admission tickets come with the first purchased space, one admission ticket is give with each additional space purchased.
The swap meet area is open on Thursday, Friday and Saturday beginning at 7:00 a.m.
Vendor set-up day is Wednesday starting at 10 am, with staging starting at 7 am.
All vendors/sellers must submit the last four of their SSN and either the Seller's Permit Number or an appropriate exemption code when registerting for a swap space.
Wisconsin Seller’s Permit Information
The Wisconsin Department of Revenue is applying laws for vendor reporting by event operators at Temporary Events like Iola Car Show and Swap Meet. We will be subject to fines up to $500.00 per offense for failing to provide accurate and complete information of all our vendors/sellers. Because of this, every vendor/seller is required to supply a seller’s permit number starting with 456-xxxxxxxxxx-xx. No other number prefix is a valid seller’s permit and should not be used.
All vendors/sellers must submit the last four of their SSN and either the Seller's Permit Number or an appropriate exemption code. If an FEIN has been assigned, provide the last four of that as well.
Please note, there have been no changes in the statutes regarding who is required to have a seller’s permit, only changes in the required reporting by Temporary Events. Because of the fines that will be imposed, we cannot accept vendors who fail to provide all of the required information.
If you have questions about whether or not you require a seller’s permit, or fit an exemption code, please visit:
Exemption Codes
If a vendor/seller doesn’t have/need a seller’s permit number, they should choose an appropriate exemption.
1 – Exempt sales only or display only 3 – Nonprofit occasional sales exemption
2 – Multi-level marketing company pays sales tax 4 – Exempt occasional sales
Iola Car Show cannot answer any questions about your tax requirements.
Commercial Vendors
Just North of the Tower, these spaces offer great location and electricity!
There are 10'x10' indoor spaces available and 10'x30' outdoor spaces available - both go for $500. Two admission tickets come with the first purchased space, one admission ticket is give with each additional space purchased.
Have questions?
Flea Market
Iola Car Show has added space for non-auto items!
If you are one of the many entrepreneurs, small business owners and sales representatives who are selling their antiques, household crafts, glassware, pottery, artwork, clothing and jewelry, join us at the Iola Car Show where over 120,000 spectators attend. These spaces are 10' by 30' for $95. Two admission tickets come with the first purchased space, one admission ticket is give with each additional space purchased. These spaces are blended in with swap in rows A thru H.
Setup Day: Wednesday after 10:00 a.m. only vendors are allowed in to their spaces to set up.
Iola Car Show Directory
To advertise in the Iola Directory, please contact Jeannie Testin at jtestin@mmclocal.com or call at (920)765-0707.
Tent Rental
Tents must be rented through Charnecke Tents. Submit orders by June 20th. Call today to reserve yours; (800)242-6833
Porta John Rental
Porta Johns must be rented through Packerland Portable at (920)362-4275.
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