Wisconsin Hot Rod Radio will be broadcasting from Iola.

By pwsadmin | June 22, 2018 | 0 Comments

On July 14th at 9am, Wisconsin Hot Rod Radio will be broadcasting live from Iola. Streaming on Milwaukee’s FONZ FM FM107.3, 100.7, AM 1290 –  Captn’ Bob and Arlo will be interviewing many of the big-named celebrity gear-heads attending the car show, including:

  • Henry Winkler, The Fonz on Happy Days TV Show, movie star, director, producer and author.
  • Jo Coddington, American Hot Rod TV Show and Automotive Industry Spokesperson.
  • KC Mathieu, Fast n Loud TV Show.
  • Wisconsin’s own Mike and Jim Ring, Custom Builders, Multi SEMA Award Winners.
  • And many others attending the Iola Car Show.


Wisconsin Hot Rod Radio is the state’s first and only radio show dedicated to gearheads, pin-up doves, flame throwing hot rods, drag strip tire smoke, chromed out wheels, B-side jukebox treasures, and celebrating the unique and funky history of car clubs.


But it’s not just about being the best radio show in the state, it’s also about bringing people together across America and abroad. Wisconsin Hot Rod Radio is honored to be a voice in protecting car-owners’ legislative rights, supporting hundreds of fundraising non-profit causes over the years, and organizing dozens of meetings with car club leaders to help in preserving their histories and futures.


WHRR is affiliated with the Discovery and Velocity channels and have conducted interviews with many of the stars. Be it celebrities like Jay Leno, Dave Kindig, Stacey David, Wayne Carini and many more. Last year Captn’ Bob and Arlo hung out with Jay Leno at the Wisconsin Automotion show.  Dave Kindig spent a day with the boys at last year’s Granville Show. This year they will be hanging out with Joe and Amanda Martin from Velocity’s Iron Resurrection.


Come by and see Captn’ Bob and Arlo. They will be there Thursday, July 12th through Saturday, July 14th.  Look for the Adventures of Captn’ Bob and Arlo van with their Famous Flying Fliers Car Show tables.


No matter your connection to cruising the open road, everyone has a story to tell! Stop by the Adventures of Captn’ Bob and Arlo booth and share a car stories with Captn’ Bob and Arlo. They might record it and play it on the popular Wisconsin Hot Rod Radio show.


Wisconsin Hot Rod Radio. More than just Radio.





By pwsadmin | June 13, 2018 | 0 Comments

Saturday at the Iola Car Show has always been strong, but the continued growth of SUPER SATURDAY in recent years has a lot to do with the support of sponsor.  Iola ’15 marked the first year of the Super Saturday Giveaway.  The inaugural giveaway featured 6 prizes, including gift certificates, neon signs, and was headlined by the first cosponsored vehicle giveaway between the car show and Rawhide Boys Ranch.

Iola ’18 marks the 4th year of the giveaway, and to say things have grown is a bit of an understatement.  Since the first year, the number of prizes, and the caliber of those prizes, has exploded! Last year, more than 70 prizes were given away, including a 1999 Firebird Formula.  This year, things have gotten even better.

Among the new sponsor offerings, attendees at this year’s show will have the change to win auto themed office furniture from Auto Inspirations, dozens of great prizes from Toys for Trucks and their supplier manufacturers, RC vehicles from Traxxas, and much more.  Rawhide continues to outdo themselves with this year’s vehicle.  A beautiful 2006 Dodge Charger with around 80,000 miles will be won at this year’s show!

That’s not all that’s new with this year’s giveaway.  The sheer volume of prizes has caused us to take a look at the registration process.  Filling out registrations cards for hours and dumping them into dozens and dozens of boxes isn’t anyone’s idea of a good time.  In our search for a better solution, we didn’t have to look any further than the local High School DECA class.

We’re thrilled to be involving aspiring young business professionals in this process.  Under the guidance of Ms. Laura Scott, the local DECA class will be operating out of the Southwest corner of the tower and accepting registrations in a streamlined process.  This year, you will only have to register ONCE in order to be eligible to win all of the incredible FREE PRIZES!

Sponsors are like Silver and Gold

By pwsadmin | June 13, 2018 | 0 Comments

Like Silver and Gold, New Sponsors and Old help drive Iola Car Show:

The relatively young sponsorship program at the Iola Car Show has experienced serious growth over the last several years.  2018 will be no exception.

When Larry Fechter joined the team back in 2014, one of his first goals was to establish a sponsorship program.  The big show is a magnet for people and has a lot to offer businesses with the ability to market to them while helping the show.  Fechter made some contacts and started forming partnerships with well-known brands such as Rawhide Boys Ranch, Waupaca Foundry and Vintage Works.  These partnerships have become the foundation of the sponsorship program.

Since that time, the sponsorship program has grown year after year, with nearly all sponsors returning annually.  Iola ’16 & ’17 featured large displays representing new offerings from Chevy and Ford.  Newcomers Jasper Engines, Toys for Trucks and Unique Specialty Auto also attracted great attention with their space on the blacktop.

Still more sponsors help out behind the scenes but providing free or discounted services to the non-profit event.  L&L Propane provides all the propane on the grounds, and Conger Toyotalift provides equipment to assist with setup and teardown.  Security Fence & Supply is integral to the ongoing improvements of the grounds as well.

Iola ‘18’s sponsorship area is bursting at the seams, creating some “good problems” for the show.  Traxxas, SATA-DanAm, Mothers Polishes, and Gateway Classic Mustang are just a few of this year’s additions that will help entertain and impress the crowds.

For a complete list of sponsors for this year’s show, check out our sponsor page.

RMD Garage to appear at Iola ’18

By pwsadmin | June 7, 2018 | 0 Comments


The Iola Car Show is very excited to share that it’s adding to an already stellar lineup this year with the addition of Ralph Holguin, star of the TV Show RMD Garage. 

Based out of Long Beach CA, Ralph and his team have an awesome reputation for high end custom builds.  The group from Long Beach, California saw their notoriety supercharged when they became the subject of Velocity Channel’s RMD Garage, whose first season aired in 2017. 

With a massive public following, RMD is taking the opportunity to spend some time on the road and interact with their fanbase throughout the country. 

“We’re very excited to have the RMD Garage here in Iola,” explains Iola Car Show PR Director Joe Opperman, “They’re a hot national brand who’ve earned popularity with some really exceptional builds.  Our show presents one of the best opportunities to meet and mingle with enthusiasts in the Midwest, and this gives our attendees the chance to see things you just don’t get to see here everyday.  RMD is really keying in on the event to connect with people that watch the show, but they’d otherwise never get to interact with in person.” 

Ralph and his display will be located on the lower blacktop in the Show Car area of the show.  Ralph will be on hand for photos, autographs and more throughout the event.

“Eddie Munster”, Butch Patrick to Join Iola Fun

By pwsadmin | June 26, 2017 | 0 Comments

We recently received word that Butch Patrick, best known for his roll on 1960’s TV program “The Munster’s”, will be attending the show all three days.  He’s bringing with him some awesome nostalgic vehicles and pieces from the show.

Check out this video of his collection: https://youtu.be/yZ7guwVq7BY



“Otto’s Bar” to honor exemplary volunteer

By pwsadmin | June 7, 2017 | 0 Comments

The Iola Car Show is often proud to boast about the wonderful people and community we have the pleasure of working with.  Not only is Iola considered a top notch car show, but it’s run in a very unique way, relying heavily on the tens of thousands of volunteer hours committed annually in the execution of the event.  In fact, the show simply wouldn’t be possible without them.

Among the thousands of volunteers, there are many who give remarkable time and effort in dedication to the show in true Midwestern fashion.  Each year we choose a volunteer for special recognition for their hard work and positive attitude.  While it’s impossible to choose any single “best” volunteer, we wanted to do something special this year in honor of the volunteers.

Otto Laven is certainly one of our best and most recognizable volunteers.  He’s been manning the Lions Club Beer stand for decades.  He’s reliable, selfless and has the true heart of servant, always looking to take care of those around him.  He’s a wonderful example of what many of our volunteers bring to the car show.

Early this year, we set out to create something special, and the idea of “Otto’s Bar” was born.  As we traveled down the path of developing the idea, the pieces started to fall into place.

Dombeck Custom Cabinets, located in Elderon, WI, is a wonderful custom cabinet company.  They produce high quality custom cabinets and other projects, and are made up of a small team of salt of the earth workers.  One of them in particular has been a long time vendor at the show and comes with the whole whole family every year to our annual event.  When we approached her with the idea of Otto’s Bar, she set right to work in helping us make it a reality.  Shortly thereafter Dombeck Custom Cabinets became the lead sponsor of Otto’s Bar and created these awesome pieces.

“This started as a simple idea in one of our weekly team meetings,” said Joe Opperman of the Iola Car Show team, “But it really started coming together thanks to the commitment and help of the folks over at Dombecks.  They do awesome work, and the mobile bar components they created for us are exactly what this project needed.  They’ve been great to work with.”

The bar will feature a vintage jukebox, pinball machines and a few other items.  It will be located at the west end of the activity center.

Otto’s bar will be a unique stop during the show.  It will be the only place on the grounds you can get an array of specialty bottled beer.  We’ll also incorporate some discounted drinks during happy hour from 6pm-7pm daily.

“We hope this goes well this year and will be something we can continue in the future.  We want Otto, and all the great volunteers he represents, to be as well known and appreciated by the attendees as he is by the staff and others.”

While you’re at the show, be sure to stop in, relax for a minute, and say hello to Otto.


Private Home Rentals Available

By pwsadmin | May 16, 2017 | 0 Comments

Looking for a nice place to stay nearby during the show?

Here’s an updated list of private home rentals available in the area:



U.S. Cellular Brings 4G LTE Network to Iola

By pwsadmin | May 10, 2017 | 0 Comments

The Iola Car Show is always interested in establishing relationships with quality businesses and service providers.  This is most commonly done through the sponsorship program.  The connections formed with our sponsors generally work to everyone’s benefit.  Sponsors have an opportunity to market and display their products and services to the large crowds that attend the show.   They also help to provide resources that improve the car show for vendors and exhibitors, and ultimately enhance the experience for attendees.

One such sponsor is doing that in a big way.  This year, everyone on the grounds can expect to receive an improved 4G LTE experience through major network upgrades , thanks to U.S. Cellular.

“We’re very excited about the investments being made by U.S. Cellular,” said Joe Opperman, PR Director for the Iola Car show, “These improvements will be felt by everyone on the grounds and will be very well received.”

During the Car Show, Iola swells to an enormous population, with last year’s attendance in excess of 120,000 people.  “Every other day of the year, Iola is population 1,301.  For that reason, we are often overlooked when it comes to big companies providing up-to-date utility services, like any other small town.  During the show, everything changes, and our needs are comparable to some of the bigger cities in the state.  It’s awesome to see a reputable company like U.S. Cellular make such serious efforts to service the event.”

“At U.S. Cellular, we make it our business to ensure our customers can stay connected wherever and whenever they need to be by offering a fast and reliable network,” said John Heimsch, director of sales for U.S. Cellular in Wisconsin. “We want Iola residents, and everyone who comes to enjoy the Iola Old Car Show, to be able to use their device as usual and enjoy the event. U.S. Cellular invests in every aspect of our customers’ experience, including in the neighborhoods and communities that they and we call home.”

In 2016 U.S. Cellular invested $47.1 million in network, store and community support throughout Wisconsin.

U.S. Cellular will also have a team set up at their booth near the tower during the show.  They will be there provide information, answer questions and get visitors up to speed on their latest products.  There will also be a chance to win a free iPad.  Be sure to check them out during the show, and tell them thanks for partnering with the Iola Car show.

ClassicCars.com makes great addition to Iola

By pwsadmin | May 3, 2017 | 0 Comments

The Iola Car Show is blessed in several ways.  We’ve got a great team that works together year round in planning and executing the day-to-day function of the show, we’ve got outstanding volunteers that put in tons of time during the show, and we’ve had the good fortune of attracting some real top-notch sponsors.  ClassicCars.com came on last year as a first-time sponsor in the car corral, and is an ideal fit in our show.  We’re very happy to be working with them and excited about what enhancements this might mean for the future.  Here’s a bit more about ClassicCars.com:

At ClassicCars.com, just like you, we are passionate about classic and collector cars of all makes and eras.  What began in 2007 as an online platform to help classic car enthusiasts buy and sell their dream cars has grown to become the world’s leading online marketplace for buying and selling classic and collector vehicles! With over 30,000 cars listed, 3 million marketplace visitors a month, 250,000 Daily News visitors a month, and a network of over 500 dealers, auction houses, and advertisers we are proud to be home to the industry’s largest community of collector car owners, buyers and enthusiasts. Whether you are looking to drive your dream, sell your well-loved classic, or enjoy incredible looking automobiles you are more than welcome at ClassicCars.com!

Tundraland Home Improvements Joins Sponsor Ranks

By pwsadmin | April 20, 2017 | 0 Comments


This is what Tundraland would say about themselves and their business:

“Tundraland Home Improvements is a locally owned home improvement company that specializes in sunrooms, baths, replacement windows and decks. With a company culture based on enthusiasm and positive energy, Tundraland strives to positively impact its customers, its employees and the community. To learn more about Tundraland, visit www.tundraland.com.”

We at the Car Show can tell you for certain, this is about as modest a description for this company that could ever be written.  Ask anyone who’s worked with or witnessed not only the finished product of a Tundraland job, but the people and culture, and you’ll get a lot more praise of this awesome group.  Tundraland goes well above and beyond the normal call of duty in their trade.  They are incredibly active in the community through various fund raisers, benefits, philanthropy and general improvement projects.  For all these reasons and more, we’re very proud to add Tundraland Home Improvements to our family of outstanding sponsors.